Google AdWords Conversions not matching database entries -


i've set tool on client site users can use request quote our client. user lands on form page, fills in details, submits , lands on thank-you page. pretty basic.

i set process goal in google analytics, using destination type goal: "begins /thank-you" , shared goal conversion in google adwords.

i decided run few google adwords ads promote tool. wanted double-check conversion data adwords gives set destination url in adwords www.example.com/form-page?adsrc=adwords1 (2, 3, 4 etc. each ad) , configured db there column tracked url user on when filling in form (this column counted number of conversions came adwords compare)

further this, made sure initial url parameters user landed on stored in session if user browsed other pages , came fill in form later, still attribute conversion adwords.

i tested thoroughly on staging , production environment , working correctly.

i ran campaign week , when checked, conversion results in data base vs ones coming adwords wildly different. db tells me i've had 5 conversions while adwords gives me 21.

is there in way google uses gclid may causing issue? or there problem way i've set measurement structure?

this can caused few things, think ga/adwords issue, more db/session set-up.

gclid shouldn't influence goal, since used adwords/analytics interactions, goals should not affected in set-up. https://support.google.com/analytics/answer/2938246?hl=en

probable cause: if goal set-up contains "begins /thank-you", isn't possible, counting sessions reach thanks-you page? not adwords?

solution: if need count conversions in adwords (for performance improvements), use adwords conversion code @ same page, counts users, clicks ad , reach thank-you page in x (default 30) days. sure count unique conversions (users cookie).

differences between ga/adwords conversion count: https://support.google.com/analytics/answer/2679221?hl=en


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